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Strategies for Segmenting and Targeting

4 POWERFUL STRATEGIES FOR SEGMENTING AND TARGETING

Leave a Comment / Marketing Management /

Marketers have defined five basic strategies for segmenting and targeting market identification: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing (niche marketing), and micro marketing (hyper-segmentation). Different strategies for segmenting and targeting Mass marketing (undifferentiated marketing) Undifferentiated marketing/mass marketing is a method of reaching out to as many people as possible in order to […]

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FINANCIAL MARKETS

Financial Markets: Dynamic Powerhouse of a Thriving Economy

Leave a Comment / Business Environment /

Financial markets are the institutional arrangements for trading various types of financial assets and credit instruments such as currency, cheque, bank deposits, bills, bonds, and so on. The financial system of an economy operates through financial markets and institutions. Functions of Financial Markets These are the major functions of Financial Markets Types of Financial Markets

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DECISION-MAKING ENVIRONMENTS

Leave a Comment / Operations Research /

Decisions are made in all areas of human endeavor. A glance at the newspaper headlines reveals the breadth of the range. The decision-making process involves economic, political, social, and technical considerations. However, the same decision-making process that may be observed for events worthy of inclusion on the front page of ‘Business Standards’ underpins even the

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OPERATIONS RESEARCH

1 Comment / Operations Research /

In today’s complex business world, operations research is gaining traction. Today, well-defined Operations Research tools provide support for every complex industry problem. Making decisions in today’s social and business environment is becoming increasingly difficult. Well-structured problems are routinely optimized at the operational level of organizations, and increased attention is now focused on broader tactical and

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MANUFACTURING SECTOR AND SERVICE SECTOR

Leave a Comment / Production and Operations Management /

The manufacturing and service sectors are two distinct categories representing different economic activities within an economy. These sectors play crucial roles in shaping the economy, generating employment, and contributing to the overall well-being of a nation. Manufacturing Sector Nature of Activities: The manufacturing sector involves the production of tangible goods through various processes, such as

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PLANNING IN INDIA – Five Year Plans

Leave a Comment / Business Environment /

Even before India gained its independence, the colonial government had established a planning board that operated from 1944 to 1946. Planning in India dates back to the 1930s. In 1944, three development plans were published by independent manufacturers and economists. Hence, planning was not entirely new to the economy even before independence. Soon after gaining

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