Production management’s primary goal is to add value to the organization and its products. It ensures that the goods and services businesses provide to their customers are of high quality and meet their needs. Functions of Production Production management nowadays has a wide range of responsibilities. Selecting a product and its design A prerequisite for […]
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Marketing orientation refers to the approach that governs a company’s processes, with marketers and marketing teams dictating strategies. Five key categories are production, product, sales, societal, and market orientation. Each has distinct advantages and disadvantages. Market orientation, centered on meeting consumer needs, is increasingly favored as customers become more knowledgeable and demand higher quality and variety.
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Production involves combining inputs to produce valuable goods or services. Production management directs a company’s operations to provide desired services and products by organizing and managing processes. It is a system with interconnected components, subsystems, and claimants, requiring effective communication and response to external variables. Production management includes selecting products, processes, planning, control, inventory, cost, and quality management, and decision-making for efficiency and competitiveness.
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